Perpustakaan Digital Program Pascasarjana Universitas Gajayana

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Marketing Strategy and Competitive Positioning

Graham Hooley Nigel Piercy Brigitte Nicoulaud John Rudd

Marketing Strategy and Competitive Positiowning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of mark…

Edisi: 6th
ISBN/ISSN: 978-1-292-17145-6
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