Perpustakaan Digital Program Pascasarjana Universitas Gajayana

Marketing Strategy and Competitive Positioning

Graham Hooley Nigel Piercy Brigitte Nicoulaud John Rudd

Marketing Strategy and Competitive Positiowning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of mark…

Edisi: 6th
ISBN/ISSN: 978-1-292-17145-6
Deskripsi Fisik: -
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