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Marketing Strategy and Competitive Positioning
Graham HooleyNigel PiercyBrigitte NicoulaudJohn Rudd

Marketing Strategy and Competitive Positiowning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of mark…

Edisi
6th
ISBN/ISSN
978-1-292-17145-6
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
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