New Wave Marketing: The World is Still Round, The Market is Already Flat
Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dal…
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- ISBN/ISSN
- 978-979-22-4239-3
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- 658.8
Mixed Method Research Design: An Application in Consumer-Brand Relationships …
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…
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- ISBN/ISSN
- 978-3-319-02687-9
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- 005
Handbook of Strategic Account Management: A Comprehensive Resource
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…
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- ISBN/ISSN
- 978-1-118-50905-0
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- 002
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…
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- ISBN/ISSN
- 978-3-030-80519-7
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- 002
