Mixed Method Research Design: An Application in Consumer-Brand Relationships …
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…
- Edisi
- -
- ISBN/ISSN
- 978-3-319-02687-9
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 005
Handbook of Strategic Account Management: A Comprehensive Resource
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-50905-0
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-118-24932-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Handbook of Online and Social Media Research: Tools and Techniques for Ma…
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-71040-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
