Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
Recognizing that most students will pursue careers as managers not accountants, Managerial Accounting, 6th Edition by James Jiambalvo focuses on the fundamental topics of managerial accounting, and…
Economic Foundations of Capital Market Returns
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
This is the first and only book to offer a comprehensive survey of accounting research on a broad international scale for the last two centuries. Its main emphasis is on accounting research in the …
There is mounting evidence that the deployment of digital technologies by enterprises affects not just their functioning in economic terms, but also mobilizes broader social, institutional, and org…
Everything investors who skipped accounting class need to know to spot--and steer clear of--companies whose numbers dont add up Individual investors today are painfully aware that accounting fra…
As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today’s competitive marketplace. If you’re not a numbers person,…
Accountancy encompasses much more than is normally considered, especially from a social responsibility point of view. This book brings fresh ideas and an innovative approach to accountancy theory a…
In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organis…