This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models…
Qualitative Research Design: An Interactive Approach, Third Edition provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. Joseph A. Maxwell sh…
Questions about change in social and personal life are a feature of many accounts of the contemporary world. While theories of social change abound, discussions about how to research it are much le…
Qualitative research has seen a surge of growth during the past decade. This is in large part because positivist approaches have not yielded the kinds of results that had been anticipated, and more…
Informed by the authors fieldwork experience, the book covers the relation between theory, practice and writing, and demonstrates how methods work in the field, so preparing the first-time ethnogra…
Qualitative Research is changing as a result of postmodern influences which have changed the way research is interpreted and understood. This has prompted questions which have been knocking at the …
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
There is mounting evidence that the deployment of digital technologies by enterprises affects not just their functioning in economic terms, but also mobilizes broader social, institutional, and org…
Fundamentals of Qualitative Research approaches qualitative inquiry as a strategically selected composite of genres, elements, and styles. Saldaña, author of the bestselling book, The Coding Manua…