Handbook of Strategic Account Management: A Comprehensive Resource
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-50905-0
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing Research: An Applied Approach. Third European Edition
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
- Edisi
- 3th
- ISBN/ISSN
- 978-0-273-70689-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…
- Edisi
- 4th Edition
- ISBN/ISSN
- 0 273 69494 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…
- Edisi
- -
- ISBN/ISSN
- 978-3-030-80519-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-118-24932-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Handbook of Online and Social Media Research: Tools and Techniques for Ma…
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-71040-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
