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Image of Strategic Operations Management. Second Edition

Text

Strategic Operations Management. Second Edition

Steve Brown - Nama Orang; Richard Lamming - Nama Orang; John Bessant - Nama Orang; Peter Jones - Nama Orang;

This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place.
In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.
* Well-received and innovative strategic operations management text with new cutting-edge material that really does have a strategic emphasis.
* Integrated services ops man material, new issues explored, new cases and up-dated.
* No other book covers such a range of topics - including operations, innovation, supply, services - in such depth by one of the strongest team of internationally renowned authors in POM
* TRP and web material available


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Informasi Detail
Judul Seri
-
No. Panggil
658.401
Penerbit
Chennai, India : Elsevier Butterworth-Heinemann., 2005
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
0-7506-6319-7
Klasifikasi
658.401
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
2nd
Subjek
Business & Economics / Management
Strategic planning
Planification stratégique
Production - Gestion
Production management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Steve Brown, Richard Lamming, John Bessant and Peter Jones
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