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Strategic Management and Business Policy: Globalization, Innovation and Sustainability

For courses in Strategic Management and Business Policy.
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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Informasi Detail
Judul Seri
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No. Panggil
658.401 2
Penerbit
United Kingdom : Pearson Education Limited.,
Deskripsi Fisik
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Bahasa
English
ISBN/ISSN
978-1-292-21548-8
Klasifikasi
658.401 2
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
15
Subjek
Business & Economics / Strategic Planning
Strategic planning -- Case studies
Strategic planning,
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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