Marketing Research Essentials | Pascasarjana UNIGA Malang Library

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Marketing Research Essentials

Carl McDaniel, Jr. - Nama Orang; Roger Gates - Nama Orang;

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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Judul Seri: -
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Penerbit: : John Wiley & Sons Inc., 2005
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: 978-1-118-24932-1
Klasifikasi: NONE
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Edisi: 8th Edition
Subjek: Business & Economics / Advertising & Promotion
Business & Economics / Marketing / Research
Marketing research
Marketing research -- Textbooks
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Pernyataan Tanggungjawab: Carl McDaniel, Jr., Roger Gates

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