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Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
Ketersediaan
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Informasi Detail
- Judul Seri
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- No. Panggil
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- Penerbit
- : John Wiley & Sons Inc., 2005
- Deskripsi Fisik
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- Bahasa
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English
- ISBN/ISSN
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978-1-118-24932-1
- Klasifikasi
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NONE
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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8th Edition
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Carl McDaniel, Jr., Roger Gates
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
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